# Farmspot > Farmspot finds the UGC farms behind mobile apps on TikTok: the networks of accounts an app runs or pays to post short videos about it. It follows every farm daily and shows which videos break out, the hooks, formats and concepts behind them, the creators who carry each farm, and how each app's farm grows. Last updated 2026-11-05. ## What Farmspot does A UGC farm is a set of TikTok accounts that post, again and again, short videos promoting one app: talking heads, skits, reactions to a clip, product demos, slideshows, chat stories. Apps run them to get organic reach without ads. Farmspot finds these accounts, ties each one to the app it promotes, and reads every account and video again each day. Growth marketers, app founders and UGC agencies use it to see what their competitors post, which formats and hooks are working right now in their niche, which apps are scaling a farm, and which creators to brief. ## Key facts - 2,690 apps with a UGC farm, 25,705 farm accounts and 101,245 videos (live counts). - Platform: TikTok today; Instagram and YouTube are next. - Refreshed daily. English-language accounts. - A video is stored and analysed from 50,000 views. A hit is a video over 100,000 views. An outlier (a breakout) is a video with at least 3× its account's median views and at least 10,000 views. - An analysed video gets: its format, who is on screen (a real face, an AI face, faceless), its text and spoken hooks, the transcript, a scene breakdown (the hook, when the app is shown and named, the call to action), the concept it follows, the pain point and the benefit. - An account that is not a farm (an app's own page, an independent creator, a real user) is left out. ## Product - **Brands**: every app running a UGC farm, ranked by farm views, farm size and hits. Each brand page has its farm accounts, top videos, views over time, content mix, best concepts and hooks, languages and bio links. - **Videos**: every farm video, searchable by meaning across hooks, captions and transcripts, filtered by format, hook type, app, category, views and outlier ratio. A swipe view plays them like TikTok. - **Concepts**: video ideas written as templates, like "My [mom] found my [AI boyfriend]", with the apps and videos running each one. - **Rankings**: farms scaling up, farms just started, top grossing apps. - **Niches**: every niche with its apps, their farm views and the formats that work there. - **Competitors**: an app's competitors side by side, and what their farms post. - **Collections and lists**: save videos, apps and accounts, and share a list by link. ## MCP for AI agents Farmspot runs a remote MCP server: Claude, ChatGPT, Cursor and other MCP clients can query the data in plain words. - Endpoint: https://www.farmspot.ai/api/mcp (Streamable HTTP). The user signs in with their Farmspot account (OAuth). - Setup guide: https://www.farmspot.ai/mcp - Tools: `search` (videos, farm accounts or apps, with filters and sorts), `view_brand`, `view_account`, `view_post` (everything about one app, account or video), `sql` (one read-only query, a last resort) and `my_account` (plan and calls left, free). - Calls: 25 free calls to try it; Growth includes 2,000 a month, then packs. - Questions it answers: "Which AI companion apps grew their farm most in the last two weeks?", "Show this month's top talking-head videos for language-learning apps, with their hooks", "Who are the biggest farm accounts behind this app, and what do they post?" ## Pricing Every plan sees the same data; plans differ by features, never by coverage. ### Pro: $99 a month or $990 a year Every brand, farm and video. 7 days free before the first charge. - Every brand running a UGC farm - Every farm account and video, refreshed daily - Search by meaning, filters, outliers - Collections and lists - 1 seat ### Growth: $199 a month or $1,990 a year Everything, plus your AI agent. 7 days free before the first charge. - Everything in Pro - 3 seats, then $49 a month per extra seat - MCP for Claude, ChatGPT and Cursor - 2,000 MCP calls a month - Extra calls in packs ## Categories covered AI chatbots, AI agents, AI humanizers, AI detectors, Writing assistants, Study tools, Homework help, Essays & admissions, Test prep, Language learning, Skills & hobbies, AI image & video, Video editing, Photo editing, Design tools, Voice & audio, Music creation, Creator campaigns, Social growth, Ad creative, Ad intelligence, SEO & visibility, Lead generation, Stores & dropshipping, Creator storefronts, Make-money programs, AI business builders, Earn-money apps, Gig marketplaces, App & website builders, Developer tools, Notes & transcription, Tasks & planning, Documents & PDF, Team collaboration, Research assistants, HR & recruiting, Job search, Accounting & invoicing, Customer support, Industry software, Budgeting, Claims & refunds, Investing, Trading, Crypto, Betting & prediction, Banking & credit, Workouts, Nutrition tracking, Sleep, Mental wellness, Women's health, Health trackers, Medical care, Looks & glow-up, Fashion & style, Self-improvement, Focus & habits, Spirituality, Astrology, Home & interior, Plants & pets, Food & cooking, Parenting, Family safety, Dating, People search, AI companions, Friends & social, Couples, Video streaming, Music & audio, Books & reading, News & sports, Action games, Mystery & story games, Life sim games, Sandbox platforms, Casual & puzzle, Party games, Strategy games, Sports & racing sims, Game tools, Travel planning, Maps & transport, Retailers & marketplaces, Deals & shopping tools, Food ordering, Phone tools, VPN & passwords, Phone plans & calling, Translation, Customization, Identify & scan. ## Frequently asked questions ### What is a UGC farm? A set of social accounts, often run by one team or paid creators, that post short videos promoting the same app, many times a day. The videos look like ordinary user content: a person talking to the camera, a skit, a reaction. Farmspot tracks these farms on TikTok. ### How do I find the TikTok accounts promoting an app? Search the app in Farmspot. Its brand page lists every farm account found for it, ranked by views, with each account's videos, posting rhythm and best hits. ### How does Farmspot find farm accounts? It searches TikTok for videos that pitch an app and checks every account they come from. An account that keeps posting for one app is a farm; the app's own page, independent creators and real users are left out. ### How fresh is the data? Every farm account and its videos are read again daily. New farms are added as they are found. ### Which videos are analysed? Videos from 50,000 views get the full analysis (format, hooks, transcript, scene breakdown, concept, pain point and benefit). ### Can my AI assistant use Farmspot? Yes, through MCP: connect https://www.farmspot.ai/api/mcp in Claude, ChatGPT or Cursor and ask in plain words. See https://www.farmspot.ai/mcp. ### How much does it cost? Pro is $99 a month; Growth is $199 a month, each with 7 days free. Signing up is free. ## Key pages - [Home](https://www.farmspot.ai/): what Farmspot is, with real farm videos - [Brands](https://www.farmspot.ai/brands): every app running a UGC farm (sign-in) - [Videos](https://www.farmspot.ai/videos): every farm video (sign-in) - [Pricing](https://www.farmspot.ai/pricing): plans and trial - [MCP](https://www.farmspot.ai/mcp): connect an AI assistant - [Watch the competition](https://www.farmspot.ai/use-cases/competitor-research): see every account a rival runs - [Copy the winners](https://www.farmspot.ai/use-cases/ugc-briefs): the hooks and formats behind the outliers - [Research a niche](https://www.farmspot.ai/use-cases/niche-research): spot the apps quietly winning - [Sign in](https://www.farmspot.ai/login) - [Privacy](https://www.farmspot.ai/privacy) - [Terms](https://www.farmspot.ai/terms)